Using Testimonial Video In Higher Education
Recently, we collaborated with Iowa State University's Academic Success Center (ASC) to help them explain their services to students in a compelling way. By utilizing testimonial videos, Red 11 Media successfully captured the essence of ASC's impact on student success.
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Case Study
The Academic Success Center at Iowa State University plays a vital role in providing resources and support to students, helping them achieve academic excellence. However, ASC faced the challenge of effectively conveying their services to a wide audience of students. This is where Red 11 Media stepped in, recognizing the power of video marketing.
Red 11 Media began by understanding the needs and objectives of ASC. We conducted thorough research to familiarize themselves with ASC's services, target audience, and desired messaging. Armed with this information, the creative team at Red 11 Media devised a strategy centered around testimonial videos to humanize the ASC experience and connect with students on a personal level.
Testimonial videos are a powerful marketing tool as they provide real-life accounts of the positive impact of a product or service. Red 11 Media worked closely with ASC to identify students who had experienced success with the center's resources. These students were then interviewed on camera, sharing their journey and how ASC had helped them overcome academic challenges.
The testimonial videos created by Red 11 Media were carefully crafted to embody the emotions and experiences of the interviewed students. Each video highlighted a specific aspect of ASC's services, such as tutoring, study groups, or academic coaching. By showcasing the genuine success stories of students, Red 11 Media was able to create a sense of credibility and trust, effectively engaging potential users of ASC's services.
However, Red 11 Media didn't stop there. Understanding the importance of repurposing content for maximum reach, we also created shorter versions of the testimonial videos suitable for sharing on ASC's social media channels. This allowed ASC to leverage their existing online presence to reach a wider audience and promote their services effectively.
By repurposing the testimonial videos for social media, Red 11 Media ensured that ASC's message reached its intended audience in a format that was easily consumable and shareable. These shorter videos focused on capturing the attention of students scrolling through their social media feeds, enticing them to learn more about ASC and its offerings.
In conclusion, Red 11 Media's collaboration with Iowa State University's Academic Success Center showcases the power of video marketing in connecting with students and conveying the value of services. Through testimonial videos, Red 11 Media effectively communicated the impact of ASC on student success, while their repurposing of content optimized its reach on social media channels. This successful partnership serves as an excellent example of how digital marketing strategies can effectively communicate and promote services in the academic sphere.
