Influencer Campaign To Increase Traffic
Managing and coordinating an influencer campaign to raise brand awareness for an up and coming ed-tech startup.
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Our team built a micro-influencer marketing strategy that would build brand affinity and awareness while aligning with Parametric Studio’s budget.
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Red 11 Media conducted a thorough analysis on each of the selected influencers, managed communications and contractual negotiations, and provided a creative brief to ensure brand standards were met on each piece of content.
THE END GOAL:
Increase website traffic by 30%.
Increase brand awareness.
Have a library of user-generated content that could be repurposed for future marketing materials.
Our Strategy:
With a new company, brand awareness is the top priority, and communicating the uniqueness of Parametric Studio’s maker kits through on-brand, visual content is our mission.
We recommended a micro-influencer campaign because of the brand awareness benefits and budget alignment. We worked with Parametric Studio to identify the right influencers based on their audience size, engagement rate, relevance to the brand, performance on our platform, and so forth. We then negotiated contracts and managed the entire project from start to finish.
content library
the results:
The campaign reached over 11,000 people and increased website traffic by almost 50%.
