Recipe Videos Drive Engagement with Alumni
To celebrate together while practicing social distancing, the Oregon State University Foundation & Alumni Association (OSUAA) partnered with Red 11 Media to create exciting recipe videos centered around tailgating food. The goal was to get alumni excited and engaged with the upcoming football season while showcasing the vibrant community spirit that OSU is known for.
The collaboration between OSUAA and Red 11 Media aimed to leverage the power of digital media to connect with alumni and promote the university's homecoming festivities. By creating enticing recipe videos, the hope was to tap into the shared love for food and football, creating a buzz that would bring the alumni community together in celebration.
Tailgating has long been a cherished tradition among college football fans, and the Oregon State University community is no exception. The recipe videos featured a variety of tailgating dishes from the cookbooks of OSU and OSUAA staff. From classic barbeque recipes to innovative vegetarian options, the videos explored a wide range of culinary delights, ensuring there would be something for every alumni's taste.
By incorporating OSU's signature orange and black colors into the videos' branding and styling, Red 11 Media aimed to instill a sense of pride and affiliation among the alumni. The visually appealing and professionally produced videos not only highlighted the delicious food but also conveyed the exciting atmosphere of a typical college football tailgate.
To maximize reach and engagement, the tailgating recipe videos were widely shared across social media platforms, embedded on the OSUAA homepage, and emailed directly to alumni. This multi-channel approach allowed for maximum exposure and encouraged alumni to interact, share, and spread the excitement within their networks.
The collaborative effort between OSUAA and Red 11 Media exemplified the power of creative partnerships in engaging alumni. By leveraging the platform of digital media and the shared affinity for tailgating, the institution created a sense of unity and community that strengthened the bond between the university and its alumni.
Homecoming is not only a time for alumni to reunite and celebrate their shared experiences; it is also an opportunity for them to give back to their alma mater. The tailgating recipe videos served as a reminder of the enduring connection between the alumni and OSU. By fostering excitement and nostalgia, the videos encourage alumni to support the university's initiatives and contribute to its ongoing success.
The collaboration between OSUAA and Red 11 Media created a sense of unity and excitement within the alumni community, motivating them to support their alma mater. As homecoming approached, the vibrant and diverse cuisine showcased in the videos served as a reminder of the enduring connection between OSU and its alumni.
