E-Commerce Growth From YouTube Channel
from 1,000 to 147,000 subscribers on youtube
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Our team produced three new videos a week for Standing Stone Kennels from 2018 to 2022.
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Our team managed all YouTube video projects from beginning to end. We handled thumbnail creation, keyword research, and other optimization pieces to ensure every video produced performed.
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We met with Ethan & Kat once a week to go over how content was performing and how they could continue to diversify their income channels to increase their earning potential as content creators.
THE END GOAL:
A monetized YouTube channel
A thriving e-commerce dog training store
THE Strategy:
After speaking to the Standing Stone creators about their goals, our team got to work building out a concrete strategy that would deliver tangible outcomes.
The first step consisted of producing high-quality and high-value videos that followed a consistent posting schedule. These videos were optimized for high-ranking keywords that targeted their audience’s interests. To accelerate growth, we recommended they stick to three videos a week to really get the ball rolling.
Once we began seeing their subscriber count jump, we suggested they continue to build on their growth by creating a Patreon account and podcast to diversify their income streams. Sponsorship and affiliate partnerships started to pour in, which presented a new opportunity — a branded e-commerce store. The launch was a success, and Standing Stone’s profit margins really took off when they began promoting their products in training videos.
Videos
the results:
Standing Stone grew its YouTube subscriber base by over 100,000 people. Standing Stone Kennels has also become a successful e-commerce business. Standing Stone Kennels has increased its earnings by over 500% in two years!
