10 Reasons Why You Should Start Using Meta's Threads for Your Business

Threads is a new app developed by the Instagram team that offers a fresh, separate space for sharing with text. Whether you're a content creator or a casual poster, Threads provides a platform for real-time updates and public conversations. This app aims to expand on Instagram's successful model and create a positive and creative space for expressing ideas through text. But should you use Threads for your business? We think you should. So, we've come up with 10 reasons why you should start using Meta's Threads for your business.

Table of Contents

What is Threads by Meta?

One of the key aspects of Threads is the ability to follow and connect with friends and creators who share your interests, both on Instagram and beyond. By using your existing Instagram account, you can easily log in to Threads and customize your profile specifically for the app. Additionally, Threads allows you to personalize your experience by following the same accounts you do on Instagram and discovering even more like-minded individuals. The app also incorporates Instagram's suite of safety and user controls, providing a secure environment for users.

Threads offers core accessibility features, such as screen reader support and AI-generated image descriptions, making the platform inclusive and accessible to all users. Within the app, you can create posts that can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length. This comprehensive range of media options allows users to share their thoughts and experiences in a variety of formats, enhancing the richness of conversations on the platform.

In order to promote positive and productive conversations, Threads provides tools for users to control who can mention or reply to them. Similar to Instagram, you can add hidden words to filter out replies that contain specific words. The app also allows you to unfollow, block, restrict, or report profiles that may violate the Community Guidelines. Safety is a priority for Threads, and they are committed to enforcing Instagram's guidelines to ensure a safe and respectful community.

One of the most exciting aspects of Threads is its plan to be compatible with ActivityPub, an open social networking protocol established by the World Wide Web Consortium. This compatibility would enable Threads to connect with other apps that support the ActivityPub protocol, such as Mastodon and WordPress. By participating in this interoperable network, Threads opens up new possibilities for connections that are not currently feasible on most social apps. It allows users to follow and interact with individuals on Threads without requiring a Threads account, fostering a diverse and interconnected network of users.

For businesses, Threads offers several benefits. The app provides a new avenue for brands and content creators to engage with their audience through text-based content. By utilizing a separate platform focused on text, businesses can create more detailed and informative posts to communicate their ideas, promotions, and updates. The compatibility with ActivityPub also allows businesses to reach a wider audience, as their posts on Threads can be accessible from other compatible apps, expanding their reach effortlessly.

Threads is now available for download in over 100 countries on iOS and Android devices. This initial version of the app will continue to evolve with the addition of new features and improvements. These updates will enhance the user experience by providing improved recommendations, a more robust search function, and easier ways to discover threads and creators of interest. Threads aims to create a vibrant community, and Meta is excited to hear feedback from users as they work towards building new features and innovative ways to connect on the app.

Threads For Business

So, should you use Threads for your business? Here are our have 10 reasons why you should start using Threads for your business.

Targeted Audience

With over 10 million sign-ups within the first seven hours of its launch, Threads has already attracted a massive number of users. This means that you have the opportunity to reach a large and engaged audience for your business. 

High Profile Users

Celebrities like Jennifer Lopez, Shakira, and Gordon Ramsay have already joined Threads. By using the app, you can connect and engage with these high-profile users, potentially increasing your brand's visibility and credibility.

Business Networking

Threads offers a unique opportunity to network with other businesses and industry professionals. By following and interacting with relevant accounts, you can build relationships, collaborate, and gain valuable insights in your field.

Enhanced Visibility

Threads allows you to share content to your Instagram story or feed. By leveraging this feature, you can increase the visibility of your business and reach a wider audience on both platforms.

Direct Engagement

Threads offers features such as liking, commenting, and reposting, which enable direct engagement with your audience. This allows you to build a loyal community, strengthen customer relationships, and receive feedback on your products or services.

Customizable Interactions

With Threads, you have the option to limit interactions and choose who can reply or mention you. This feature can be useful for managing brand reputation and ensuring a positive online environment for your business.

Content Control

By hiding specific words or phrases, you can maintain control over the type of content associated with your business. This helps in creating a safe and suitable online environment for your target audience.

Compliance with Guidelines

Threads enforces Instagram's community guidelines and allows reporting for violations. This ensures that your business operates within a regulated and compliant environment, protecting your brand's reputation.

Potential for Collaboration

Threads is working on making its app interoperable with other platforms like Mastodon and WordPress through the ActivityPub protocol. This opens up avenues for cross-platform collaboration with businesses and influencers in your industry.

Future Upgrades

While Threads currently offers text-based conversations, it has plans to introduce direct messaging, trending topics, and an improved search function. By embracing Threads now, you position your business to take advantage of these future upgrades and stay ahead of the competition.

Threads vs Twitter

Threads sets itself apart from Twitter by focusing on text-based conversations while providing a familiar interface for Instagram users. It combines the best of both worlds, offering the engagement features of Instagram with the real-time conversation flow of Twitter. This makes Threads an ideal platform for businesses to connect with their target audience in a more personal and engaging way.

Conclusion

Threads is an exciting new app developed by the Instagram team that offers a separate space for sharing with text. It brings together the best aspects of Instagram while expanding on its capabilities, creating a positive and creative environment for expressing ideas. Threads' compatibility with ActivityPub opens up new opportunities for connections and growth, making it a valuable platform for individuals, businesses, and content creators alike.